The Official Home of
Online Sales and Marketing for internet television station
ITS-DMS.COM
PROGRAM PRODUCTION
EXECUTIVE SPONSORSHIP
A.K.A. "Forever Advertising"
The Colgate Comedy Hour is an
American comedy-musical variety series that
aired live on the NBC network from 1950 to 1955.
When Colgate
Palmolive decided to SPONSOR the above listed show in 1950,
NO ad
representative COULD
HAVE DREAMED that over the next 52 YEARS
episodes would be replayed in syndication and later duplicated
for personal ownership on VHS and then DVD (likely now
Blue-Ray). When you play the above video, the FIRST
THING YOU SEE is the Colgate name! They paid a given
figure in 1950 and this advertising has MORE THAN paid for
itself in branding the name and CONTINUES to pay for itself as a
reminder to generations of clientele it's built over the decades.
This
LONG TERM EXPOSURE
is exactly what AD Online, LLC.
is giving state registered, legitimate businesses only, believe it or not, greater! Observe
the sample below ... you see the in-program titling ... company name ...
even website address.
Below the frame you
see the business name as a link.
Viewers have
been tired of TV commercials for a VERY LONG TIME. With
television there's an average of nine minutes of commercial time
(or 18 commercials) per 30 minutes. With 48 half hours in
a viewing day, that's 864 commercials SHOVED at viewers.
Let's be fair and say you watch an average of 4 hours a night of
television. That's still 144 commercials vying for your
attention. Do you remember all 144 from last nights TV
watching? What's the
last commercial you remember and what was it selling?)
When a TV commercial comes on, people go to the bathroom, they
get a snack, they talk on the phone ... words ... they change
channels!
AD Online's structure of
SIMILAR SUBJECT ad placement is based
on the psychology of
like-in-kind.
If you're watching our documentary "Chupacabras! The Legend
Begins," most of it is shot in Puerto Rico. It makes
SENSE
to have a travel agency or airline as an Executive Sponsor. It would
make sense to have a company specializing in vacations,
honeymoon packages, or a cruise line. There's a scene
involving a police station and the civil defense so perhaps law
enforcement training. There's a scene involving a
veterinarian explaining necropsy results so perhaps
forensics training, and animal rescue organization.
Who might YOU expect to see as an executive sponsor?
Executive Sponsorships
look and feel more like an ACCESSORY TO THE PROGRAM rather than
an annoying, intrusive advertisement. AD Online's
objective is to match a business with a program that will cause
the viewer to think ... "yeah, I'd like to do that (buy that)
just like in that scene." This is what merchandising is
all about. By virtue of the content of the shows presented
on ITS-DMS.COM, a scene presents a sample of what you have to
offer and your website address is RIGHT THERE for them to
access. Impulse interest/buying like the Home Shopping
Network.
WHAT YOU GET
1.
Your company is listed in opening and closing credits as an
Executive Sponsor of the show and your in-program listing
is seen into
the program
(so that should someone download it to illegally work it, they
can't take it out without taking out part of the program) as
in
the above
picture.
2. Most importantly,
a link to the webpage of your choice hosted by AD Online is seen at the bottom of every
viewing screen of the
program.
3. The
link goes to your Executive Sponsor product or service
information/purchase page (adopted from your actual webpage)
hosted by AD
Online's third party BlueHost.com servers for tracking and
reporting purposes, and to insure non-re-direct pages.
4. *If
available, and desired, a video ad (encoded, placed, maintained and
tracked by AD Online, LLC.) can also be placed on the Executive
Sponsor's page
for further purchase inducement on the part of the viewer.
5.
EXPANDING EXPOSURE- ITS-DMS.COM has a four
year plan of expansion to create viewing directories for every
county in the U. S., and every
outlaying commonwealth
and military base.
6. LIFETIME EXPOSURE
- As with the Colgate Comedy Hour seen above, the programs you
sponsor will be available for generations of viewers to come.
WHAT DOES IT
COST
In the business
platform of AD Online, LLC., sponsorship pricing is
subject to two conditions; (1) the cost of the overall
production and promotion involved, and (2) WHEN you choose to
come in; in FRONT or AFTER production.
"IN FRONT"
PRICING
If you come
in prior to production,
you get in at INVESTOR
PRICES. AD Online allows up to ten (10)
executive sponsors per production. The projected budget cost
is divided by ten for the *per-executive sponsor pricing (*An
executive sponsor can always choose to be the sole executive sponsor
if desired). Simply put, if the overall production and
promotions of a program costs
$20K, then there would be 10 availabilities of
$2K each.
"AFTER" PRICING
If you
choose to wait until the shooting is completed, then ... as with
network ad sales ... it will cost
three
times production costs . Simply put,
if the overall production and promotions of a program costs
$20K, then there would be 10 availabilities of
$6K each (the investors need
to get their money back and make a profit).
Other
companies want to refer you to an ad representative for "current
pricing" (in other words, pricing based on current viewer
numbers)
AD Online
pricing is set based on cost not numbers.